PATENTED, AWARD WINNING SHOVEL

Retail Lead-in Item

Humble Beginnings

Many years ago I purchased a home that had a worn out snow shovel standing in the corner of the garage. The shovel blade was nearly worn through and the handle was covered in duct tape. I decided to throw it out and as I held it over the garbage can I figured that I would “finish” the shovel off that coming winter. The blade did break off that next winter so I tossed the shovel into the garbage can as a thought came to me… Maybe I could cut the blade off and let my young children use the shovel when they were helping Dad clear snow. So I retrieved the shovel from the garbage can, proceeded to cut the blade off and hung it back in the garage.

Over the course of the next couple years when I would head out to clear the snow I would grab the closest shovel to me. Sometimes it was a new shovel and sometimes it was the old worn out one. One day I was clearing the snow on my driveway using the old shovel. I came across some hard packed snow that was made by driving over the snow before it was cleared when I noticed that the shovel was peeling up the hard-pack tire marks at an astounding rate. So much so that I picked up the shovel head to examine it. The shovel had grown teeth. As a professional engineer, I did a quick calculation and realized that the teeth it had developed had essentially increased the impact pressure considerably where the shovel blade hits the packed snow. This shovel became my go-to shovel for the next few seasons.

As the shovel began to wear out I panicked. In fact I hid the shovel in a corner so no one would inadvertently use it instead of the newer shovel. So one Saturday I went looking at multiple hardware stores for the correct shovel head design that I could then cut and preform the blade. My goal was to purchase 5 shovels, cut off and preform the blade then hang them in my garage for use over the next 20 years. I could not find the right shovel head design, it was now obsolete! It did occur to me that the shovel would be marketable if it also had a straight blade for clearing snow from steps and in tight places.

Placing an easy to use straight blade on a shovel that also had the teeth I wanted for hard packed snow went through many sketches and ideas before the swivel head design surfaced. The day I solved the straight blade issue I called my wife and told her, “Hey do you remember that old worn out snow shovel in the garage?” She said, “Yes it’s my favorite shovel.” All this time I thought I was the only one using it! I asked her why it was her favorite shovel and she replied, “I don’t know it just works better.”

I patented the design. We went through several prototype builds plus un-numbered design changes over the course of 3 years until we finally ended up with a shovel all of us should have in our garage.

Shane Swanger, PE.

National Television Commercial

Canadian hardware store chain Home Hardware used the Hammerhead (shark) Snow Shovel as a lead in item during winter 2019 and again in 2020. Commercials were run coast to coast during prime time television slots.

Retailer's Choice Award

The Hammerhead Snow Shovel was awarded the Retailer’s Choice Award by the North American Retail Hardware Association. The shovel’s innovative design captured the minds of the judges, proving this product’s worth in the retail hardware domain.

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